Journal
Notesfromthe studio.
Long-form writing by the people who actually built the thing. Decisions we got right, ones we did not, and the slow parts of AI nobody wants to write about. We post when we have something to say — not on a schedule.
8 articles
02
AI
RAG architecture patterns: when to chunk, when to chunk differently
Document structure, token budgets, and re-ranking — the decisions that separate a janky chatbot from a reliable knowledge assistant.
Apr 202511 min read
03
Design
Building a design system that survives a team of 40
Token architecture, decision logs, and the governance model that keeps 40 engineers from accidentally forking your UI.
Apr 20257 min read
04
Engineering
Six months with Next.js App Router: what we'd do differently
Server components, caching gotchas, and the moment we realised our mental model was entirely wrong. Real project lessons.
Mar 202510 min read
05
Mobile
Migrating a 150k-user app to the React Native new architecture
What broke, what got faster, and the one bridging bug that took three days to find.
Mar 20258 min read
06
Product
Our discovery sprint template: two weeks that save six months
The exact artefacts, interviews, and decisions we make in week one before a single line of code gets written.
Feb 20256 min read
07
Engineering
Supabase at scale: what no one tells you about row-level security
Performance traps, policy debugging, and the indexing strategy that dropped our p99 from 800ms to 40ms.
Feb 202512 min read
08
Brand
Brand strategy for B2B SaaS: why boring loses deals
Positioning, voice, and visual identity advice for founders who think branding is for consumer apps.
Jan 20255 min read
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