Forty people,one studio,still in Anand.
We have been a small, independent studio in Anand, Gujarat since 2020. Six years in, we have shipped a hundred and twenty products with founders, operators and a few patient enterprise teams. The studio has grown; the front door has not moved.
The best software is invisible. Nobody notices it; it just gets out of the way.
We don’t separate design from engineering. We never figured out how, and it turned out to be a feature.
Good products are made by people who care, then think, then ship — in that order.
That’s the studio we built. That’s the one you would be working with.
Six things we have stopped arguing about.
Craft, then speed
Velocity without taste is just churn. We move quickly, but the second-last sentence of every meeting is still ‘is this actually good?’
Receipts, not promises
Weekly demos, a shared board, a phone you can call. The work is in the open from day one. No status decks, no smoke.
Co-owners, not vendors
We treat your product like ours — which sometimes means telling you a feature is a bad idea, even when it’s billable.
Quiet over clever
The best software disappears. We delete more than we ship; the surface that remains should feel inevitable.
Built to outlast us
We pick stacks your team can maintain after we leave. Boring tools used carefully, not the framework of the month.
Rooted, not regional
We’re in Anand. Half our work is in Bangalore, London and New York. The studio travels in suitcases, not satellites.
You will mostly be talking to these eight.
Batukbhai Sarvaiya
Founder — keeps the lights on
Rahul Patel
Engineering — architecture & code review
Priya Mehta
Design — flows, systems, type
Arjun Shah
AI & data — LLM features, retrieval
Nisha Desai
Product — discovery & roadmap
Karan Joshi
Mobile — iOS, Android, RN
Sneha Trivedi
Brand — naming, narrative, editorial
Dev Agarwal
Backend — Postgres, Node, the boring bits